Posted on October 09 2017
We are very proud to announce the arrival of new styles to the Diiple collection! And new styles arriving means a photoshoot. Seeing new products worn by the models is such a rewarding experience, that we are always more than stoked after a day spent with all the professional people involved.
This time our studio was Magito in Suvilahti, just outside the city centre of Helsinki. The unique industrial milieu with its inspiring corners is just outside the door.
Suvilahti is a former power production area in the Kalasatama area. There are two gasholders left in the area and nine other buildings connected to or used for electricity and gas production. The first power plant in Helsinki, the steam turbine power plant, was built in the area in 1909. For the first time in Finland, reinforced concrete was used as the bearing structure of the buildings, thus increasing the cultural value of the area.
Suvilahti steam power plant’s operation was discontinued in 1976. Gas production in the area came to an end in 1994 when natural gas was introduced.
Today, there are photo studios, a circus centre, a skate park, a restaurant and a brewery, as well as visual artists, writers and companies in the area, making it an exciting venue for a variety of events. The most prominent of these are the concerts and festivals organized in summer.
At and around the skate park there is awesome graffiti art, making it a great place for a shoot. Not that anyone who wanted to skate got a chance during the time we were there.
At this photoshoot, we had three new styles, two for women and one for men.
The first two, long-awaited styles for women take their inspiration from the themes already introduced in the men’s collection, although they have been completely refashioned especially for women.
The Capital in the 21st century –themed shirt has got novel colouring, matching to the tones of the print. Instead of the Australian Coral that was selected as the base colour for the ¾ sleeves in the men’s collection, here the sleeves are Washed Indigo, matching tone to tone with the lower part of the print.
The other women’s style in this shoot is the Mixing Humans and Nonhumans –themed shirt. Here, the colour of the shirt is Vintage Blue, which is combined with Pink Flambre and White Smoke in the print for a fresh and interesting look.
As for the new men’s style, the Governmentality –themed simple yet elegant shirt has Arylide Yellow base colouring combined with Caribbean Green and Ghost White.
We can’t wait to add the final pictures to our web shop and hear what you all think about the new styles. Now we have some ladies’ styles too, so also looking forward to dropping those in the shop.
Thanks to the whole crew for a super day. You were all great!