What do our prints signify?

Kai Eriksson

Posted on October 17 2018

The prints of our compact first collection are mainly related to continental thought and social theory. As the basic knowledge of these fields are been included in the curriculum of various different disciplines, the themes of the prints are probably familiar to many academic people. Because we want to stand out from other brand names and serve specifically the academic community, the prints will presumably not be as clear to a random guy, though.


As for the prints, Diiple’s first collection consists of seven different prints that adorn men's and women's shirts and bags. The concept of dispositif, which has proven difficult to translate into English, is Michel Foucault's well-known term that refers to a productive network running through the whole social body. The year 1973 indicates the time when Foucault introduced the concept for the first time in his work; that took place in his lectures on psychiatric power.


This concept focuses analysis in the net-like nature of power by bringing together both discursive and non-discursive elements as well as power and knowledge.


The term governmentality, for it’s part, shifted the focus of Foucault’s work from localized power and knowledge to the question of the state’s governance over an entire population. It has inspired the formation of the ’governmentality school’ as practiced by such names as Peter Miller, Nikolas Rose and Mitchell Dean. Diiple has different designs of this print for men and women.


Mixing humans and nonhumans refers to a pivotal achievement of Bruno Latour and the actor network theory he co-founded, that is, bringing technology – or nonhumans and hybrids – into the agenda of social theory. 


The modern world, according to Latour, is so pervasively fabricated through a multitude of technologies that we cannot meaningfully separate the human from the non-human; they are symbiotically related. The year 1988 refers to the time when Latour first introduced this theme in ’Mixing Humans with Non-Humans: Sociology of a Door-Closer’ (with Jim Johnson).


A related print Actor network theory refers to the school that has been a major influence on the reorganization of science studies. The year 1982 refers roughly to the time when this school was given its name by Michel Callon.


Sociologie pragmatique represents one of the leading branches in French sociology today. It attempts to steer away from Bourdieu’s critical sociology by making actors part of it. Like Latour, ‘pragmatic sociology’ follows the actors by taking the critical capacities of ordinary actors seriously. Thus, it also rejects the external position of a professional analyst cherished by Bourdieu.


Last, Capital in the 21stCentury refers to the very important book by Thomas Piketty, dealing with the rising inequality of incomes and the trend toward greater wealth inequality. The central contradiction of capitalism, Piketty says, is that the returns from capital are likely to grow faster than the economy itself, and faster than the owners of that wealth are likely to be able to spend it.


The entrepreneur inevitably tends to become a rentier, more and more dominant over those who own nothing but their labour. Once constituted, capital reproduces itself faster than output increases. The past devours the future, Piketty states.


In the future, we will focus on more themes and design a lot more prints out of these themes. You can also have a say what these themes and prints should be! We are eager to hear your opinion!

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